James Mitchell
Digital Marketing Specialist
Professional Summary
Results-driven Digital Marketing Specialist with 3+ years of experience at Telstra driving brand engagement and revenue growth across Australia's telecommunications sector. Proven track record of increasing social media engagement by 180% and generating $450K+ in campaign ROI.
Professional Experience
Digital Marketing Specialist
Telstra • Sydney, NSW • Jan 2022 - Present
Spearheaded social media strategy across 5 platforms, growing combined following from 8K to 32K (+300%) and increasing engagement rate by 180%
Developed and executed content calendar with 250+ pieces annually, driving 65% increase in organic website traffic
Orchestrated email marketing campaigns to 75K+ subscribers, achieving 32% open rate (vs. 18% industry average)
Led cross-functional marketing initiatives generating $450K in qualified pipeline within 12 months