How to Write a Marketing Manager Resume
A strong marketing resume showcases your ability to drive growth, build brands, and deliver measurable ROI.
1. Lead with Results
- Revenue Impact: Pipeline generated, conversion rates
- Growth Metrics: Traffic, leads, engagement increases
- Campaign Performance: ROAS, CAC, LTV improvements
- Brand Metrics: Awareness, NPS, share of voice
2. Show Marketing Impact
- ❌ "Managed social media accounts"
- ✅ "Grew Instagram following from 5K to 85K (+1600%) generating $200K in attributed revenue"
- ✅ "Reduced CAC by 35% while increasing MQLs by 50% through marketing automation"
3. Tools & Channels
- Analytics: Google Analytics 4, Mixpanel, Amplitude
- Automation: HubSpot, Marketo, Klaviyo
- Paid Media: Meta Ads, Google Ads, LinkedIn
- SEO/Content: Ahrefs, SEMrush, WordPress
Common Mistakes to Avoid
- Not including specific metrics and ROI
- Listing channels without showing results
- Forgetting to mention budget managed